Take Your Vitamins. Wear Your Minerals.

take your vitamins. wear your minerals.

Mineral-powered beauty that moves with you. Glowing skin. Clean ingredients. 
Real results. Because your beauty routine shouldn’t slow you down.

TAKE YOUR VITAMINS.
WEAR YOUR MINERALS.

We are mineral-powered* makeup with benefits built in—visible beauty payoff now, healthier-looking skin over time and performance that keeps up, so you never have to choose between looking good, being good to your skin and living the good life.

COMPLEXION RESCUE® 3-in-1 Eye Brightener Mineral SPF 30

Brightens, hydrates and protects with Mineral SPF 30.

Regular price  £23.00

New!

GEN NUDE® Liquid Mineral Eyeshadow

Mineral-powered liquid-to-cream eyeshadow.

Regular price  £18.00

New!

GEN NUDE® Dew in One Cheek & Lip Stick

One swipe, two places, dewy flush, zero fuss

Regular price  £20.00

New!

BARESKIN® Daily Dewy Sunscreen Mineral SPF 30

SPF that earns every step it replaces.

Regular price  £33.00

Best Seller

COMPLEXION RESCUE® Tinted Moisturizer with Hyaluronic Acid and Mineral SPF 30

Even tone with sheer to light coverage. Boost hydration by 215%. Protect with mineral SPF 30.

Regular price  £33.50

Best Seller

ORIGINAL Loose Powder Foundation SPF 15

#1 Loose Mineral Foundation made with just 5 ingredients for clearer, healthier skin

Regular price  £36.50

BAREPRO® 24HR Skin-Perfecting Powder Foundation

24 hours. Full coverage. Zero transfer. Oil control that actually lasts.

Regular price  £37.50

New!

COMPLEXION RESCUE® Luminous Skin Tint Stick

On-the-go skin tint that strengthens your barrier while it evens tone. Sheer to buildable dewy finish.

Regular price  £33.50

The Original Get Started® Kit 3-Piece Mineral Makeup Set

Customizable starter kit — includes 1 full-size foundation with 2 mini essentials.

Regular price  £39.50

Save 15%

SKINLONGEVITY® Skincare Ritual

Full skincare ritual to purify, boost, and hydrate

Regular price  £140.00

Sale price  £140.00

Regular price £165.00

£165 Value
Save 15%

Made For Matte Set

Matte, full-coverage foundation + alcohol-free setting spray for long wear.

Regular price  £59.00

Sale price  £59.00

Regular price £70.00

£70 Value
Save 25%

COMPLEXION RESCUE® Set

Select your shades of two full-size COMPLEXION RESCUE® best-sellers

£58.5 value

Newest release

COMPLEXION RESCUE® 3-IN-1 EYE BRIGHTENER MINERAL SPF 30

You're multi-tasking under-eye wake-up call that brightens, hydrates and protects with Mineral SPF 30 for a well-rested under-eye look all day*.

*Based on a 30 panelists independent clinical study

why minerals matter

MINERALS AREN’T THE BACKSTORY. THEY’RE THE POINT.

You already take them. You put them in your coffee, your smoothie, your supplement stack.  Because you know minerals do something. Skin is no different.

why minerals matter

MINERALS AREN’T THE BACKSTORY. THEY’RE THE POINT.

You already take them. You put them in your coffee, your smoothie, your supplement stack.  Because you know minerals do something. Skin is no different.

THE MINERAL HUB

Powered by minerals. 
Proven by performance.

Titanium Dioxide

Helps provide coverage, blur imperfections, and protect against UV rays for a smooth, soft-focus finish.

Zinc Oxide

Known for broad-spectrum UV protection and soothing benefits, helping support calm, balanced-looking skin.

Bismuth Oxychloride

Adds luminosity and a silky feel, helping makeup glide smoothly onto skin with a soft radiant finish.

Mica

Reflects light to enhance radiance and create a smooth, luminous-looking complexion.

Iron Oxides

Provide true-to-skin color and coverage, helping create natural-looking shades that even and enhance the complexion.

FOUNDATION QUIZ

FIND YOUR PERFECT MATCh

Discover the perfect foundation and shade for your unique skin type 
and skin concerns.