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PRIME TIME® Hydrate & Glow Primer

4.5
Rated 4.5 out of 5 stars
4.5 Stars (207 Reviews)

Regular price  £32.00

Plumps skin's hydration and extends makeup wear up to 24 hours.

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Free of:

Cruelty-free, Vegan, Paraben-free, Formaldehyde-free, Sulfate-free, Synthetic fragrance-free, Petrolatum-free, Phthalate-free, Propylene glycol-free, Gluten-free

What it is:

This ultra-light, serum primer plumps skin's hydration, boosts glow, and evens skin tone with mineral pigments for a soft-radiant finish.

What it does:

  • Preps skin for makeup
  • Improves the look of bare skin
  • Extends makeup wear up to 24 hours*
  • Plumps and adds hydration to skin*
  • Boosts skin’s glow and evens tone with mineral pigments*
  • Provides a soft-radiant finish*

Why you'll love it:

  • Dermatologist-tested
  • Clean —formulated without gluten, PEGs, parabens, formaldehyde, SLS, synthetic fragrance, tree nuts and more
  • Naturally-derived humectant smooths and plumps skin
  • Instantly brightens skin and imparts a healthy glow that flatters all skin tones
  • Instantly boosts skin’s hydration levels by 42%*
  • Plumps skin’s hydration levels overtime*

Reviews & Questions

4.5
Rated 4.5 out of 5 stars
Based on 207 reviews
Total 5 star reviews: 152 Total 4 star reviews: 26 Total 3 star reviews: 13 Total 2 star reviews: 5 Total 1 star reviews: 11
86%would recommend this product
207 reviews
  • JP
    Jessica P.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    6 months ago
    Great primer for wintertime

    I use this primer under my makeup for a little extra hydration during the colder months.

  • TJ
    Tracey J.
    Verified Buyer
    I recommend this product
    Skin Type Combination
    Skin Tone Medium
    Best To Use For Blends Well, Natural Finish, Quick Application, On-The-Go
    Age 51-60
    Rated 5 out of 5 stars
    7 minutes ago
    Best stuff ever!!!

    Hydrating. Smooth on. Dewey look with brightener. I also put it on chest/shoulders when wearing summer sun dresses.

  • ER
    Erin R.
    Verified Buyer
    I recommend this product
    Skin Type Dry
    Skin Tone Very Fair
    Best To Use For Natural Finish, Quick Application
    Age 41-50
    Rated 5 out of 5 stars
    Yesterday
    Great stuff!

    This primer works great! I never have been able to stick with using a primer - never found one to be helpful. Until now. This primer is hydrating and adds a nice glow under makeup.

  • VR
    Victoria R.
    Verified Buyer
    I recommend this product
    Skin Type Combination
    Skin Tone Light Medium
    Best To Use For Blends Well, Full Coverage, All Day Wear
    Age 41-50
    Rated 4 out of 5 stars
    2 weeks ago
    Love!

    I do like this product as it works very with my skin.

  • AC
    Angela C.
    Verified Buyer
    I do not recommend this product
    Skin Type Combination
    Skin Tone Fair
    Best To Use For Quick Application
    Age 31-40
    Rated 2 out of 5 stars
    4 weeks ago
    I don't love it

    It's thick and doesn't spead easily I regret not going with the original formula instead

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